The Flywheel Effect is a concept of marketing that emphasizes the idea that all parts of your marketing strategy should work together to create a continuous momentum. It's based on the concept of a flywheel, which is a wheel that is able to continue spinning for long periods of time once it is set in motion. The Journey to Marketing Mastery: Attraction
“A great brand story doesn't just tell people what you do, it inspires them to join your journey.” - Gary Vaynerchuk Brand stories portray the history and values of the company and the message it wants to convey through their brand. From sharing the journey to connect with the customers, the brand story inspires the founders' brand building journey, what inspired him/her
"Here are three of the numerous online marketing tools, each serving different purposes to various aspects of digital marketing". Infusionsoft a efficient email marketing tool that offers automation features, making it highly effective for marketing campaigns. Although it is relatively expensive, it is worth the investment as it saves time, has high deliverability rates and offers scalability. Buzzsumo is an excellent content marketing tool
Imagine: You have been working all day without a break. You finally get off work and realize that you’re so hungry, you’re angry; it’s called hangry. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. Where do you turn?
Unless you’re a small business owner who is not interested in growing your brand, you definitely need a website! Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. Still not sure how having a website will help you grow your business?
Lots of business owners assume that having a social media profile for their business is enough. Maybe you already have a Facebook page and some pretty good reviews on social media (or at least no one has called you the “worst restaurant ever”). That’s great.