The Flywheel Effect is a concept of marketing that emphasizes the idea that all parts of your marketing strategy should work together to create a continuous momentum. It's based on the concept of a flywheel, which is a wheel that is able to continue spinning for long periods of time once it is set in motion. The Journey to Marketing Mastery: Attraction
“A great brand story doesn't just tell people what you do, it inspires them to join your journey.” - Gary Vaynerchuk Brand stories portray the history and values of the company and the message it wants to convey through their brand. From sharing the journey to connect with the customers, the brand story inspires the founders' brand building journey, what inspired him/her
In today's fast-paced business world, it's crucial to focus on helping things grow rather than getting stuck in data silos. Let's simplify this shift in thinking. The presence of data silos significantly hampers the ability to create finely-tuned and personalized marketing campaigns, showcasing a distinct limitation in achieving accuracy and relevance. Achieving effective personalization requires marketers to have a consolidated perspective
It's no secret that businesses are always looking for new and innovative ways to advertise their products or services. And with the rise of virtual reality technology, it seems like VR could be the next big thing in advertising. But is VR ready for the mainstream? Check out this article to find out! Virtual reality advertising is a new and immersive
Embracing new technology can be the key to business success - here's all you need to know. It’s easy to become enamored by new technology. The possibilities behind 5G cellular service to transform how we do business are tremendous.
Businesses are always seeking new methods to enhance their marketing strategy. After all, it’s the element that will attract new customers and ensure that your business is profitable!
Out of the several high-end and hard-hitting marketing techniques that have made a major impact in kicking a business upstairs is SMS marketing.
Imagine: You have been working all day without a break. You finally get off work and realize that you’re so hungry, you’re angry; it’s called hangry. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. Where do you turn?
Unless you’re a small business owner who is not interested in growing your brand, you definitely need a website! Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. Still not sure how having a website will help you grow your business?
Lots of business owners assume that having a social media profile for their business is enough. Maybe you already have a Facebook page and some pretty good reviews on social media (or at least no one has called you the “worst restaurant ever”). That’s great.