Does Influencer Marketing Guarantee Success?
Few strategies have assembled as much attention and investment as influencer marketing. From mega-celebrities to micro-influencers, brands are partnering with individuals who have sway over their followers in the hopes of boosting brand awareness, engagement, and ultimately, sales. However, amidst the buzz surrounding influencer marketing, a pervasive myth persists: that it guarantees success. The Illusion of Influence Influencer marketing operates on the