Companies that consistently create authentic, relatable, and engaging content tend to build a stronger overall relationship with their audiences, thus creating more sales. Unfortunately, it is not easy to consistently create authentic content.
That is where a UGC creator comes into play.
What is a UGC creator?
UGC means User Generated Content, and a UGC creator is someone who creates
content (photos, videos, testimonials, etc.) that looks like it came from an everyday customer and not a selected brand, such as visual, audio, or video marketing assets.
UGC creators, however, are paid to create relatable, authentic, and high-converting content for brands, as opposed to organic user content. They are not classified as influencers. They are content creators who are capable of producing branded and engaging content that feels authentic, raw, and trustworthy.
How UGC Creators Can Help You Create Content.
Here are the top ways UGC creators can help you expand your brand’s reach and boost your content strategy:
1. Authenticity Builds Trust
Applications created by real people are easier for consumers to trust rather than content
from elaborated branded advertising campaigns. UGC producers excel at producing
content that appears genuine, much like what you might see from a trusted source.
Example: A UGC creator may turn on a camera in their home or in their car using your
skincare product and chat about their results and claims. It is genuine and feels spontaneous, and that is what makes it sell.
2. Cost-Effective Content Production
A professional production team can be costly. UGC creators can produce great content from their homes at a price that is significantly lower because they often own professional filming gear and are skilled at using it.
Pro tip: Many UGC creators have packages that include several pieces of content to save you time and money.
3. Multi-Purpose Access
UGC content has a lot of flexibility. You can repurpose UGC content for:
– Instagram Reels and Stories.
– TikTok videos.
– Facebook and LinkedIn ads.
– Product pages.
– Email marketing.
This offers a bunch of value in return for one piece of content.
4. Audience Connection and Dependability
Individuals have a higher tendency to engage with content that feels like it’s made by someone like them. UGC creators build content for your audience, using authentic and relatable images and language that is real-people-associated.
This will increase engagement, time on page, and conversions.
5. Quick Turnaround
Most UGC creators have been freelancers for many years, which allows them to turn quality content around in days. This is helpful if you are a new product launch, testing an ad campaign, or refreshing your social.
How to Work with a UGC Creator.
Clarify your goals: do you need video testimonials? unboxing videos? tutorials?
Find creators in your niche: There are creative talented individuals out there on TikTok and Instagram, along with freelancer sites like Fiverr and Upwork, as well as marketplace sites like Collabstr.
Create clear briefs: Explain to the creator what you’re looking for, but allow them to be creative (they know how to make stuff that works!)
UGC creators are changing the context of content. They are creating high-impact, low-effort content that feels real. Which is what consumers want today.
Whether you’re a startup or an enterprise, bringing UGC creators into your strategy i one way to grow your content without difficulty, build trust, and increase conversions
