Selecting appropriate email marketing software can assist your small business in increasing sales, cultivating customer loyalty and building long-term relationships with clients. All while doing so affordably! We have compiled 3 Email Service Providers (ESPs) that are well suited for a small business to consider for email marketing.
Email Marketing Platform for Small Businesses
Mailchimp is a widely used email marketing platform, making it appealing to new email marketers as well as small/growing businesses.
Reasons That Make Mailchimp Recommended:
- Simple-to-use drag-and-drop email template builder.
- Available predesigned email templates.
- Ability to segment your email audience based on a variety of criteria.
- Ability to set up automated workflows for sending welcome emails to new subscribers, and Free plan available for organisations with smaller subscriber lists.
Target Users: Small businesses that are just getting started in email marketing or are in need of a simple, effective email marketing tool.
Sendinblue is the best value for your money simply because it gives you the ability to do email marketing and SMS marketing, along with a basic CRM solution. If you need more than just email marketing, Sendinblue is an excellent choice.
Benefits of Using Sendinblue Include:
Unlimited Contacts
Strong Automation Functionality
SMS Campaigns Included
Affordable Pricing
Sendinblue is great for any business that wants to manage both email and SMS in one location.
MailerLite is the best overall value for users needing email marketing tools in an easy-to-use interface and has one of the lowest price points.
Reasons That Make Mailchimp Recommended:
– Easy mailing list creation and management
– Create landing pages and popups.
– Simple email automation via autoresponders and drip campaigns.
– Low cost (free plan available).
Best For: Small business owners who are focused on keeping their costs down.
Tips for Small Business Email Marketing
Finding the best subject line is critical to getting more people to open emails. A good way to find out what works best for you is to segment your contact list. Doing this will allow you to test many email designs and content types. Also keep your contact list up-to-date so that you are delivering emails to clients that still exist.
Here’s a quick summary of the best email marketing tools for small businesses:
Using an effective email marketing platform, your small business will be able to improve both customer interaction levels and revenue without excessive amounts of red tape or spending too much money.
