Smartphones are used by just about everyone today to conduct many day-to-day functions, from shopping to reading the news to making appointments and finding local businesses. By 2025, it is estimated that 70% of all web traffic will come from a mobile device. If your website does not look good and work properly on a phone, you’re most likely missing out on a large audience and possible customers.
A mobile-friendly website just means a website that functions properly on a small screen. This means, for example, having text that is readable, buttons that are large enough to tap with your fingers, pages that load quickly, and the user not having to zoom or scroll side-to-side to read the content. When someone visits your site on their phone, it should feel right, like it was made for their mobile device. Your visitors should not be frustrated and confused.
Google also places a high priority on the mobile usability of your page. In fact, Google is utilising something called mobile-first indexing, which means that Google looks mainly at the mobile version of your page to determine how prominently you might appear in search results.
If your site is not mobile optimised, then your ranking may decrease, making it more challenging for visitors to discover your presence online. You could have the greatest content, but if the mobile visitor experience is not ideal, your business may stay hidden from people who are interested in your offerings.
Unsure if your website is mobile-friendly? The easiest way to determine this is to visit your website on a smartphone. Try tapping through a few pages, reading the text, or filling out a form (if you have one). If you see anything that feels odd, it may be time to implement some changes. You could also check out free tools like LambdaTest, where they give you a quick report on how your site is performing on mobile.
The bright side is that you don’t have to be a tech wizard to have a mobile-friendly site. Many web platforms (such as WordPress, Wix, and Shopify) have mobile-responsive templates that automatically adjust to different screen sizes. You can also improve your site by using less large images (to increase load speed), keeping your design pretty simple, and ensuring your buttons are easy to tap.
To summarise, a mobile-friendly website is no longer optional; it is necessary in 2025. They help you reach more people, rank better on Google, and provide a better visitor experience. Whether you run a small business, making your site mobile ready will be one of the best things you can do this year.
