Google Trends is a useful Google tool that allows individuals to examine the way in which the popularity of search terms over time has trended. It shows how often specific keywords, topics, or search terms have been searched using the Google search engine, hence helping individuals analyse search trend behaviour.
Main Features of Google Trends:
- Trends Over Time:
Google Trends allows you to see how often keywords have been searched for in a time range. It gives this data to you in graphic format so that you can spot peaks and declines in interest in specific terms.
- Interest by Area:
You can observe how search volume varies by geography, i.e., by particular countries, regions, or even cities. It is useful for businesses or advertisers to understand interest in a geographic location and build campaigns around it.
- Comparing Keywords:
You can compare how popular a number of keywords (terms) are at the same time. For example, you can compare the search history for “Apple” and “Samsung” and see which one is more popular at a point in time.
- Similar Topics and Questions:
Not only does Google Trends reflect the popularity of the search term itself, but also similar topics and questions trending. This helps determine other words that might be connected to your target keyword.
- Current Trends:
You can look at trending topics according to current trends. This function reflects the top stories and searches being discussed at any given time.
How Google Trends Works:
- Search Volume Index (SVI): Google Trends relies upon a comparison of the relative search volume of each keyword versus all other searches. The figures are normalised. i.e., it is presented in such a way that the trend is not calculated on absolute query numbers but on the relative popularity of the word.
- Advancement : The data is scaled from 0 to 100, and the highest popularity a keyword has reached is represented as 100. For example, if the keyword reaches 100 in a given time period, it means that it reached its peak search interest at that time.
If you are a digital marketer or content creator, you would have to keep track of how trendy a keyword such as “fitness trends” is over a year. Google Trends would let you see whether there is interest peaking over New Year’s (New Year’s resolutions) or if it dies down during summer.
For example:
- “Fitness trends” vs “yoga trends”: A comparison of these terms might show the increasing popularity of yoga during some months, indicating the trend of user interest or lifestyle choice.
Keywords in Google Trends:
Keyword Research: Google Trends. If you run a campaign, site, or blog, Google Trends can help you find what’s trending within your niche.
Finding Seasonal Trends: As an example, “Halloween costumes” would spike in October, and “summer vacations” might peak in June.
Long-Term Trends vs. Short-Term Trends: You can also observe keywords such as “electric vehicles” growing steadily year by year, while keywords such as “fidget spinners” can create short, sharp spikes that rapidly decline.
By being aware of which keywords are currently in and how popularity trends among them
change, you can more accurately place your content, goods, or marketing initiatives so they resonate with what is on the mind of the general public at present.
Google Trends is an absolute must-have go-to tool for anyone interested in being one step ahead regarding search interest and keyword popularity. Whether you’re a content creator, marketer, or simply interested in seeing what people search for worldwide, Google Trends can give you great insights into the performance of particular keywords over time.
