TikTok has quickly become a premier platform for creators to share content, build an audience and potentially build full-time careers. In such a competitive space, now more than ever it can be challenging to differentiate yourself from other creators. So whether you are someone just starting to find your place on TikTok or you’re looking to grow an existing account, we are sharing 5 proven ways to increase your views on TikTok:
- Hook Viewers in the First 3 Seconds
People’s attention spans on TikTok are shorter than they have ever been. If your video doesn’t catch their attention right away, they will scroll without giving it a second thought! Be sure to start your video strong, whether that be with an engaging visual, an eye-opening statement, or a little glimpse of what is to come!
Tip: Use captions like “Wait for it…” or “You will never believe it” to increase buzz/curiosity for your video!
- Use Trending Sounds and Hashtags
The TikTok algorithm loves trends! By using sounds and hashtags that are popular, your content has a better chance of being discovered. You shouldn’t simply copy trends, but rather, put your own spin on them.
Tip: To find trends, remember to often take a peek at the “Trending” tab. If you jump on trends early enough when they are still popular, the likelihood of your TikTok content being seen will be much higher.
- Post Regularly, but Ensure That It is Relevant
Consistency ensures you remain on your audience’s radar, while the quality encourages your audience to come back. Posting at least once a day (or a few times a week) is a good pace. Do not be a “spam” account by posting a lot of low-effort and low-quality content. TikTok rewards high engagement instead of frequency.
Tip: Batch-create videos when you are inspired and schedule them throughout the week.
- Interact With Your Audience
Responding to comments, asking questions, and collaborating or linking with other creators are great ways to drive engagements and provide a signal to the algorithm that your content is worth sharing. Also, building a genuine relationship with viewers leads to the possibility of them viewing your content again.
Tip: End videos with a call to action like, “Comment your thoughts!” or “Tag a friend that needs to see this.”
- Update Your Captions and Thumbnails
While TikTok is primarily a video platform, they still count too! An engaging caption can improve watch time. It’s just like a title or cover photo (thumbnail). It can be the deciding factor on whether or not someone decides to click your video when viewing your profile.
Tip: Create Short engaging captions and ensure the thumbnail suggests what the viewer will view or get from your video.
We hope the 5 strategies above can help provide some assistance in greatly improving your TikTok views. There is not a magic bullet, but consistency is a crucial factor. Try to follow trends but contribute to your creativity, and always offer entertainment to your audience. If you do the work and put the time in, the views will come.
