Brand Identity for Infinity Tech
Infinity Tech builds custom software, product design, QA and consultancy services for enterprises, SMEs and tech startups. They came to Ingenious with a strong technical offering but no visual identity to match it.
The challenge
The brand needed to feel precise and trustworthy to enterprise buyers while still looking modern enough to attract startups. It also had to work everywhere, from a favicon to a conference backdrop.
Our approach
We started with the idea of continuity: software that keeps running, partnerships that keep going. That led to the infinity loop, broken on one side into a particle burst to suggest data, motion and growth.
The wordmark pairs a wide geometric sans with highlighted letters in a cyan accent, so the mark reads clearly in a single colour and comes alive on dark backgrounds.
We delivered a full guideline covering logo lockups, clear space, colour, typography, iconography and application mockups for stationery, presentations and social media.
What we delivered
- Primary and secondary logos
- Colour and typography system
- Brand guidelines document
- Stationery and presentation templates
- Social media kit