For more than a decade, social media has been the heartbeat of digital marketing. Platforms like Facebook, Instagram, LinkedIn, and TikTok have shaped how brands connect with their audiences. But lately, a growing question has emerged: is social media dying? Declining organic reach, algorithm changes, and shifting user behavior have left many marketers uncertain about…
The Rise of Ethical Purchasing behavior
Traditionally focus on profit maximization is increasingly being challenged by a growing emphasis on ethical practices and social responsibility. Modern consumers are not just looking at the quality and price of products; they are also scrutinizing the values and ethics of the companies they support.
This shift presents marketers…

