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social media

Is Social Media Dying? 5 Things Brands Should Do Right Now

For more than a decade, social media has been the heartbeat of digital marketing. Platforms like Facebook, Instagram, LinkedIn, and TikTok have shaped how brands connect with their audiences. But lately, a growing question has emerged: is social media dying? Declining organic reach, algorithm changes, and shifting user behavior have left many marketers uncertain about…

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Balancing Profit and Purpose: The Ethical Dilemmas in Marketing

The Rise of Ethical Purchasing behavior Traditionally focus on profit maximization is increasingly being challenged by a growing emphasis on ethical practices and social responsibility. Modern consumers are not just looking at the quality and price of products; they are also scrutinizing the values and ethics of the companies they support. This shift presents marketers…

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