Digital marketing is constantly changing, and it seems like every new platform or algorithm update leaves marketers wondering: Are Facebook Ads still worthwhile? In 2025, with TikTok, Instagram Reels, YouTube…
Most marketers hold to the same A/B testing methodologies, changing a button colour, changing the wording in a headline, or swapping an image. But if you want to find overlooked…
Smartphones are used by just about everyone today to conduct many day-to-day functions, from shopping to reading the news to making appointments and finding local businesses. By 2025, it is…
As a side hustler, freelancer, or small business owner yourself, trying to market yourself online might look too hard. Maybe you heard people talking about "content strategy", "SEO", or "funnels"…
Short video is no longer trendy; it's a norm now. You're either a brand, a content creator, or an entrepreneur; your choice of which platform to focus on can actually…
In a time when speed and customisation are the most important things, chatbots are an essential conversation marketing tool. These intelligent automated assistants transform the manner in which customers interact…
Ethical marketing is a methodology of marketing a product or a service based on ethical principles of honesty, fairness, responsibility, and respect towards society and nature. Ethical marketing involves much…
Marketing is the lifeblood of any business. Whether you're doing paid advertising, content marketing, or using email campaigns, your marketing should be paying off. But how do you tell if…
The Challenge With an offline customer list that is brand loyal, it is not possible to transition to acquiring online users. Very few website visits and social media with no…
Google Trends is a useful Google tool that allows individuals to examine the way in which the popularity of search terms over time has trended. It shows how often specific…
Escapism marketing is the use of advertising strategies that encourage consumers to leave their monotonous issues behind and escape into a different, generally idealised world. It may be seen in…
Social media websites have transformed the manner in which we interact, engage, and process information. With millions of users worldwide, Facebook, Instagram, Snapchat, Twitter, TikTok, and LinkedIn are the household…
